l.a.Eyeworks

Declare your optical independence this summer: wear l.a.Eyeworks!

Get cool in ultra-hot frames designed by l.a.Eyeworks, yours to be had at spectacular discounts of 20% to 80% off!  From the latest collections to treasures from our vaults, thousands of sensational sunglasses and spectacles will be let loose at ridiculous prices.

For three days only, l.a.Eyeworks legendary BIG SALE blasts off at South Coast Plaza in Costa Mesa on Friday, June 26 (10AM - 8PM); Saturday, June 27 (10AM - 8PM); and Sunday, June 28 (11AM - 6PM).

Hold on, there's more!  From June 29 - July 3, l.a.Eyeworks will give you 20% off prescription and new sun lenses for all frames purchased at the BIG SALE.

l.a.Eyeworks’ BIG SALE will be located in Suite 1042 on the entrance level, just around the corner from our namesake store.  Enter South Coast Plaza near Z’Tejas Restaurant and follow the signs at the Carousel Court. 

 

Cash / Check / ATM Only

tel. (714) 957-8255

Put Some Spring Into It!

Spring has sprung, and l.a.Eyeworks welcomes the coming season with a sunny disposition all its own: just look at our new window installations!

At l.a.Eyeworks on Melrose Avenue, we take a swing at the recent gloomy economic mood, and knock it out of the park with wiffle ball sculptures!  "FEDERAL WIFFHOLDING" is a reminder that sometimes a good pun is the best silver lining.  After all, you can't take it wiff you!

Check out our magnificent "towers of scour" at l.a.Eyeworks, South Coast Plaza.  Artist-designer Mark Adley's magnificent columns of multi-colored scrubbie sponges, and the "SWEET & SCOUR" message, just go to show there are two ways to look at everything.

Give your eyes a well-deserved rest with our stunning window at l.a.Eyeworks on Beverly Boulevard.  Artist Liz Young has made a cozy poem, "LAY YOUR EYES ON ME," with pillowed lettering made from vinatge fabrics.  But be warned: laying your eyes on l.a.Eyeworks' latest collection could lead to infatuation...maybe true love!

Happy New Year!

Happy New Year to everyone in the wide world!  l.a.Eyeworks has its sights on 2009 with some fresh windows to encourage everyone to "stirrup some cheer" as we celebrate, among other things, a "moo world order"!  Cheers!

PIE BABY PIE

The big November feast is nearly upon us, and that means it's pie time!  l.a.Eyeworks' Thanksgiving windows put a spin on an infamous phrase from this year's historic presidential campaign.  Only this time, we decided to drill for pie!  Pictured here in the Melrose Avenue store, and as you can see, our gigantic gourds continue to stay put as they sit out the rest of November.  For more photos from the Melrose Avenue, Beverly Boulevard, and South Coast Plaza retail stores, check out their photo albums to the left.

Every Pumpkin Counts

    

The gourds are back, and this year they've got a mighty message to spread!  Always culturally proactive, l.a.Eyeworks is doing its part to make sure people hustle their way to the polls on November 4th for the upcoming election.  With a riff off  the classic "every vote counts" slogan, the pumpkins demonstrate that the numbers add up, and that everyone's vote matters  It is also an annual l.a.Eyeworks tradition to give a home, or window, to several giant gourds in need.  This year, both the Melrose and South Coast Plaza stores adopted a few twisted pumpkins.  The Beverly store (pictured above) has the fortunate opportunity to house our very own homegrown pumpkins which were raised on fertile l.a.Eyeworks soil.

Here at l.a.Eyeworks, we like to keep it clear, uncensored and simple, so get out there and vote!  You can also check out other l.a.Eyeworks windows in the each of the stores' photo galleries.

l.a.Eyeworks BIG SALE at South Coast Plaza

Evidently, it was a giant love fest!  L.a.Eyeworks set up shop for its annual Big Sale at South Coast Plaza with what could only be called a three-day celebration.  Frame lovers from all over flocked to Orange County to take advantage of this legendary event.  There was enough music, laughter, fun, and fabulous frame findings that only the brave dared to wander back for a second, or *gasp* a third day!  You can check out photos of the festivities in the South Coast Plaza photo album.  If you’re in the area, make sure to stop by and experience the Big Sale again at our Melrose store this weekend!

Not Just One Vision

Make sure to check out the new windows at the Melrose and Beverly stores!  The current windows read, "Not Just One Vision"!  If you think that you're having a flash-back, fear not!  The same phrase was recently installed at the South Coast Plaza store a week prior, and you can read up on the fabulous window-inspiring interview by Barbara Kruger!

Open Your Eyes

Last week, the new window at the South Coast Plaza store was installed, and it looks YUMMY!  In lime green lettering, the phrase "Not Just One Vision" creates an umbrella that covers an abundance of ideas and meanings.

For this edition of the l.a.Eyeworks windows, inspiration was directly pulled from an interview that the LA Times conducted with artist, and l.a.Eyeworks friend, Barbara Kruger.  Promoting the new public art project entitled "Women in the City", Barbara comments about the evolving role of women in the art world.  To paraphrase her, there is not just one vision. To check out the full article, read the actual quote (hint: it's towards the end), and learn about the other participating artists, click here.

You rock Barbara Kruger!