l.a.Eyeworks

TINY HOUSES / BIG VISIONS

Get micro with us at a book signing event featuring Mimi Zeiger, author of TINY HOUSES, on Wednesday, August 12, from 5:00 to 8:00PM, at l.a.Eyeworks, 7386 Beverly Boulevard (at Martel between Fairfax and La Brea).  TINY HOUSES, published by Rizzoli in April 2009, focuses on dwelling spaces all under 1,000 square feet that challenge readers to take a look at their own homes and consider how much space they actively use.  Using a thoughtful application of green living principles, renewable resources for construction, and clever ingenuity, these homes exemplify sustainable living at its best.

 

(Mimi Zeiger)

Brooklyn-based freelancer Mimi Zeiger is the author of TINY HOUSES. She is also the founder of loud paper, an architecture zine and now blog.  In addition to her writings on art, architecture, and design, it's no surprise that Mimi is also one of our amazing "Fiction Faces."  Come meet her in person next Wednesday!

WORLD AIDS DAY / DAY WITH(OUT) ART - DECEMBER 1, 2008

According to UNAIDS estimates, there are now 33.2 million people living with HIV, including 2.5 million children. During 2007 some 2.5 million people became newly infected with the virus. Around half of all people who become infected with HIV do so before they are 25 and are killed by AIDS before they are 35.

Around 95% of people with HIV/AIDS live in developing nations. But HIV today is a threat to men, women and children on all continents around the world.

Started in 1st December 1988, World AIDS Day is about raising money, increasing awareness, fighting prejudice and improving eduation.  World AIDS Day is important in reminding people that HIV has not gone away, and that there are many things still to be done.

In honor of the 20^th Anniversary of World AIDS Day / Day With(out) Art, l.a.Eyeworks says:

that the response to AIDS depends on the strength of individuals and communities. To halt the epidemic, it is essential to eliminate the social inequalities and injustices that fuel its spread.

that empowering individuals and communities to respond to AIDS is a critical and a fundamental part of respecting, protecting and promoting human rights.

that it is time to deliver on the promise of the urgent need to scale up significantly towards the goal of universal access to prevention programs, treatment, care, and support by 2010.

that each of us has something unique to contribute, from standing up against stigma and discrimination to educating ourselves about HIV prevention, from knowing our status to learning more about the commitments our leaders have made. Our voices can make a difference.

COMIC STRIP

What better way to illustrate l.a.Eyeworks' inimitable fans and employees than with a comic!  Mimi Pond, a Los Angeles illustrator and writer, immortalized this year's Big Sale at the Melrose Avenue store with this hysterically clever illustration for the Los Angeles Times.  From the frame frenzy to the "glasses fairy" to the fun-loving vibe of our clients, Pond perfectly captures the timeless essence of this annual l.a.Eyeworks lovefest.

Winner: The Luxurious Bangalore

 

Winner of the 2008 “Luxury Sunglass” category at the International Optical Fair, Tokyo (IOFT), Bangalore takes a dollop of ‘50s glamour and whips it up into a gorgeous expression of modern luxury.  With advanced treatments of titanium cloaked in fashionable matte colors and extravagant shiny gold, Bangalore balances lightweight functionality with undeniable urban chic.

Framed Cocoon

l.a.Eyeworks was chosen by local artist Aaron Valenzuela to give the finishing touches to his conceptual runway presentation at UCLA's Fashion and Student Trend showcase.  The fashion show, an annual event at the university, had l.a.Eyeworks frames adorning several of the avant garde creations.
With a large catalog of frames to choose from, Valenzuela selected some startling designs from l.a.Eyeworks' most recent collection.  Among the featured frames were the glamorous Bangalore in black zap matte, the beautiful Back Beat in silver tiger, and a Bub in black-orange-grey from the Fiction by l.a.Eyeworks diffusion line.

l.a.Eyeworker is a Proud Pedaller!

From all of us at l.a.Eyeworks, a happy, humble tip of our hats to our colleague, Jamie Tucker, who has just completed the AIDS LifeCycle Ride -- a 7-day, 545-mile odyssey from San Francisco to Los Angeles to raise funds for vital HIV/AIDS support services.  Here's Jamie pedalling through the vineyards near Mission Soledad right behind his cycling pal, Peter Walker.  Many of our clients gave generous donations totalling almost $300!  What Jamie won't tell you is that he gave those funds to another cyclist so she could make her minimum fundraising goal for the ride. 

Over 2,500 riders from all over the world participated in this year's event, raising over $11.6 million!

Supporting Worthy Causes is Good Vision

Going Places

Hot to trot (or fly) with l.a.Eyeworks?  Follow along with us as we unveil the hottest news, and eyewear collections at some of this year's most prestigious Optical Trade Fairs!  Hope to see you there!

Runaway Pride

Here Comes the Pride!  l.a.Eyeworks honors Gay, Lesbian, Bisexual, and Transgender Pride Month in June with a new window slogan that nods to the California Supreme Court's decision to overturn the state's ban on same-sex marriage under the state Constitution's equal protection guarantee.  There are many Pride events happening worldwide in June, but it doesn't take a parade to stand up for love, decency, and respect towards one another.

Eyes on the Monarchy

As previously posted, l.a.Eyeworks partnered with Monarchy Clothing for a glamorous presentation at this year's LA Fashion Week.  Aside from the video, you can now check out the "l.a.Eyeworks in Fashion" photo album for a gander at just how stunning, and modern the frames looked on the runway!  The image above features Bent in creamora latte...delicious!

Vision Expo East: update

The l.a.Eyeworks crew has just returned from Vision Expo East in New York, and there is plenty to share!  Take a look at the fresh "New York" photo album that features a handful of photos from the event.  You'll be sure to get a feel for the ongoings of the trade show as the pictures include everything from the setup, to the actual show!