l.a.Eyeworks carries the banner for independent optical design in today's Los Angeles Times feature article on the state of eyeglasses.
Photo: Los Angeles Times
Pictured above are Pep from the Fiction by l.a.Eyeworks collection and Catnip by l.a.Eyeworks.
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Renowned l.a.Eyeworker emeritus, Ruth Handel, gives martini-strength frame fabulousness at the book signing for Fred Hayman: The Extraordinary Difference (penned by our lovely friend Rose Apodaca) at the splashy new Caulfield's restaurant at the Thompson Hotel in -- where else? -- Beverly Hills . . . this is the story of Giorgio! after all!
Photo Credit: the divine Linlee Allen
The soiree deets are yours to explore here and here. And if you're ready to bop Ruth's style, you can bet the coat and bracelets are vintage treasures, so good luck. The eyewear, however:
Pop in Toy Blue Wood from the Fiction by l.a.Eyeworks collection!
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on Melrose Avenue!
Friday, October 23 10:00AM to 9:00PM
Saturday, October 24 10:00AM to 8:00PM
Sunday, October 25 11:00AM to 5:00PM
Hot frames and sizzling sunglasses at staggering discounts of 30% to 80% off! Hidden treasures from the l.a.Eyeworks vaults and future forward frames for all who relish uncensored visions!
20% off prescription and new sun lenses for sale-purchased frames from October 26 - October 31, 2009
Location: 7407 Melrose Avenue, Los Angeles, CA 90046, (323) 653-8255, www.laeyeworks.com
ONCE A YEAR -- DON'T MISS OUT!
l.a.Eyeworks was chosen by local artist Aaron Valenzuela to give the finishing touches to his conceptual runway presentation at UCLA's Fashion and Student Trend showcase. The fashion show, an annual event at the university, had l.a.Eyeworks frames adorning several of the avant garde creations.
With a large catalog of frames to choose from, Valenzuela selected some startling designs from l.a.Eyeworks' most recent collection. Among the featured frames were the glamorous Bangalore in black zap matte, the beautiful Back Beat in silver tiger, and a Bub in black-orange-grey from the Fiction by l.a.Eyeworks diffusion line.
L.A.Eyeworks was a featured sponsor at this past weekend's Young Hollywood Mansion Party in the Hollywood hills. At the swanky event, David and Toni from the Melrose store helped represent team l.a.Eyeworks and were snapped by photographers all night! Here, David is effortlessly wearing Bent in creamora latte, and Toni parties with her Fiction by l.a.Eyeworks frame xl. This image was taken right before the midnight fashion show was heating up the outdoor tennis courts. Stay tuned for more updates from the night, and some fierce footage of l.a.Eyeworks on the runway! Also, be sure to check out the Metro Mix website to see the funny caption that was added to David and Toni's photo!