l.a.Eyeworks

ENORMOUS TALES OF MINIATURE PROPORTIONS

You've come a long way, baby! Originally created in 2007 to celebrate l.a.Eyeworks' nomination for an L.A. Fashion Award for marketing excellence, GAZE, the first of four 60-second shorts, exemplifies l.a.Eyeworks' ongoing commitment to collaborating with groundbreaking artists.

For GAZE, l.a.Eyeworks worked with award-winning filmmaker Bryan Jackson, who created this incredible short that included the building of a to-scale version of l.a.Eyeworks' award-winning Beverly Boulevard flagship store.

 

GAZE became the first chapter of an ongoing narrative collaboration. To celebrate l.a.Eyeworks' 30th year of uncensored visions, Jackson envisioned three additional short films, inspired by the four seasons and the outrageous spirit of l.a.Eyeworks' fabled history.

A MEADOW LARK offers a glimpse of utopic scenery, and the series' recurring protagonist gazing on green pastures, his glasses the gateway to dreamland.

 

In SCARY SIGHT, Jackson weaves a ghoulish web of frightening delights. Zombie opticians! Beasts in cat eyes! Hold on to your spectacles!

 

A HOT ICY can be so refreshing! For the final chapter of this fantastical mini-series, director Bryan Jackson takes our frame-loving fellow on a journey where he stumbles from a scorching SoCal sidewalk into a winter wonderland, full of the crisp, rare air of great glasses.

Director • Bryan Jackson
Director of Photography • Quyen Tran
Music Composer • Joe Wilbur
Editor • Brian Baugh
Art Director • Michael Hofeldt

 

 

These Frames Were Made For Walking!

l.a.Eyeworks put the finishing touches on John Bartlett's Fall 2009 runway presentation during New York Fashion Week. Styled by creative consultant Robert Bryan, frames such as Minnow, Chunny, Kilgallen, and Bodhi 2 perfectly accented Bartlett's 1920's and 30's inspired designs. Check out the video above to see l.a.Eyeworks in action. For more high resolution images from Bartlett's show, take a peek inside our l.a.Eyeworks in Fashion photo album where you can browse through snapshots of other runway collaborations!

EAT AT STREET

   

    Near the end of March, Los Angeles' own superchef, Susan Feniger, will open her new restaurant called "STREET" on Highland near Melrose.  STREET explores new culinary horizons inspired by the heart and soul of cooking by street vendors from around the world.
    Susan Feniger proudly cooks with her glasses on, and of course, they are l.a.Eyeworks.  You can read all about STREET in this great Los Angeles Times profile.  Make sure to visit eatatstreet.com for some great behind-the-scenes videos.
    Also, Bryan Jackson, who made the delicious GAZE video for l.a.Eyeworks, has just completed "Street Battle", a promotional spot that gives new meaning to dining and dancing.

Runway Revolution

Every year, OTIS College of Art & Design hosts a runway show presented by the Senior Class and their mentors.  Naturally, when design mentors Trina Turk and Johnson Hartig's student-designed collections called for some glamorous accessories, l.a.Eyeworks was chosen to provide stunning sunglasses.  For Turk's collection, it was big, bold, and beautiful with Dosa, Calcutta, Sita, and Madras all making several appearances on the runway.  For Hartig's collection, it was all about turn-of-the-century glam.  l.a.Eyeworks' legendary Bodhi frame in charcoal, with mesmerizing mirrored lenses, donned just about every look.  Click here to check out more videos from l.a.Eyeworks!

These Frames Have Legs

l.a.Eyeworks was in attendance at the LA Fashion Week in March!  Hosted at Smashbox Studios, our beautiful eyewear was once again featured on the runway!  The most current fashion show team-up was with Monarchy Clothing, and the results were absolutely stunning!!  Check out the video of the many gorgeous models, with each donning the latest and greatest from l.a.Eyeworks.

l.a.Eyeworks on the Runway

l.a.Eyeworks adorned the fall fashion offerings by LA designer Corey Lynn Calter at last year's spring runway show during the Mercedes Benz Fashion Week.  Between the comination of bold frames, and chic fashion, the collaboration was a smashing hit.  Make sure to check out l.a.Eyeworks on the runway again at this year's Mercedes Benz Fashion Week!

Walk With l.a.Eyeworks

This stunning video by Huntley Muir was created to celebrate l.a.Eyeworks' recognition in the area of Marketing Excellence at the 2007 LA Fashion Awards.  Huntley Muir,  a duo of avant-garde European artists, have worked with l.a.Eyeworks in the past and never cease to create provocative art works.  If you're at all familiar with the Melrose Avenue area in Los Angeles,  you'll love seeing the Melrose related imagery throughout the video!